Sales Controlling

"Sales controlling provides transparency and leads distribution in the right direction through ongoing measuring of performance."

Derived from the general strategy, sales controlling contributes to the company’s success by continuously planning, analysis and evaluation of the situation. A solid information architecture is required to allow sales departments to independently and quickly adapt to changing market situations.

Well-founded decisions require a solid and reliable data base to work with ("single-point-of-truth"). An automated event-driven reporting system also increases the efficiency in sales, so that sales representatives can use their time to build sustainable relationships with customers. Different approaches to sales information - such as customers, markets, profit centre or products – call for simple and flexible tools to gain relevant knowledge from data already structured and verified >>