Sales planning

>> Sales planning is an essential part of business planning and the prerequisite for successful sales management. Integrated in the CPM-loop, it is the basis for measuring of set objectives. <<

To achieve that, flexible planning systems are needed, which can be adjusted to changing requirements by the business themselves with limited technical know-how. Periodically changing conditions call for the possibility of scenario-based planning  - "what-if-planning" - to identify risks and potential at an early stage.

But too often, planning is done isolated and not integrated into corporate planning, and impact on dependant departments like procurement or production are hard to detected at an early stage. ascention pursues a holistic and integrated approach to planning with no isolated solutions. The definition of metrics and dimensions to be planned is always derived from the strategic goals, i.e. every budget is linked to specified objectives and pursues the accomplishment these objectives. >>